white dress with crochet Irish Lace Maxi Dress Handmade White Formal Dress Crochet Party Dress Crochet off Shoulder Dress Evening Lace White Gown Perfect for graduation or a classy birthday bash Crochet Victoria Dress XSmall /

Ben Fischer of the New York Business Journal reported that interest in the first BuzzFeed article about the dress exhibited vertical growth instead of the typical bell curve of a viral phenomenon, leading BuzzFeed to assign two editorial teams to generate additional articles about the dress to drive ad revenue, and by 1 March, the original BuzzFeed article had received over 37 million views

The key accessory is, of course, the mask

Oh, and I should note that my Patricia Green scalloped sandals are selling out quickly and show no signs of being restocked, so scoop em up now if you love them

Hang Dry, Do not tumble dry